Features

Examples of theory in practice

Video cases and case studies

MyLab Strategy includes many video cases that show managers talking about strategic issues in their own organisations. This will give you a real world sense of strategy in action with business. There is also vast selection of classic text cases – over 30 in total from earlier editions of the book.

Example MyStrategyLab Video
Example homework and test manager page

Access the complete textbook online

Dynamic eText

MyStrategyLab with dynamic eText helps you achieve greater conceptual understanding of your course material.

The Enhanced eText's animations bring learning to life, and its interactive tutorials and exercises allow you to apply the very concepts your're reading about.

Combining resources that illuminate content with accessible self-assessment, MyStrategyLab with dynamic eText provides you with a complete digital learning experience – all in one place.

Help when it's needed

24/7 access to online tutors*

MyLab enables you to work one-on-one, in real time with a tutor using an interactive whiteboard. Tutors will guide you through solving your problems using a problem-solving-based teaching style to help you learn underlying concepts. In this way, you'll be better prepared to handle future assignments on your own.

*Please note that tutoring is available in selected MyLab products, and in those products you are eligible for one tutoring session of up to 30 minutes duration with your course. Additional hours can be purchased at reasonable rates.

Screenshot of 24/7 online portal

Instant feedback

Interactive tutorial exercises with immediate feedback

The homework and practice exercises in MyLab are correlated to the exercises in the textbook, and they regenerate algorithmically to give you unlimited opportunity for practice and mastery. Exercises include guided solutions, sample problems, and learning aids for extra help at point-of-use. If you answer incorrectly, you'll receive helpful feedback.

On the board of Directors - Strategy Simulation

MyStrategyExperience

MyStrategyExperience puts you on the board of directors in a Global Advertising Agency and allows you to make a strategic analysis of the business, put together a business plan and then make decisions on the future strategy of the company. The simulation is run online and is accessible 24/7. Results are automatically processed, so there is also no requirement for instructors to input decision data in order for participants’ results to be produced.

Screenshot of MyStrategyExperience

Additional Features

Interactive tutorial exercises with immediate feedback

Practice makes perfect. The homework and practice exercises in MyLab are correlated to the exercises in the textbook. Need more help mastering material? No problem. MyLab gives you unlimited opportunity for practice and mastery. Exercises include guided solutions, sample problems, and learning aids for extra help at point-of-use. If you answer incorrectly, you'll receive helpful feedback. Getting a better grade has never been easier.

A personalised Study Plan

Ever wondered where you might need the most help in class? MyLab generates a personalised Study Plan for you based on your test results, which links directly to interactive, tutorial exercises for topics where you need the most help. These exercises provide unlimited practice and include guided solutions and multimedia learning aids to give you additional help.

An eTextbook with multimedia learning aids

MyLab includes a full eTextbook with a variety of multimedia resources available right from the pages. Learning aids such as video and audio clips, clickable glossary terms, and “Explore” activities are linked directly in the eTextbook to illustrate key concepts.

24/7 access to online tutors*

Need help with homework? Everyone does once in a while. MyLab enables you to work one-on-one, in real-time with a tutor using an interactive whiteboard. Tutors will guide you through solving your problems using a problem-solving-based teaching style to help you learn underlying concepts. In this way, you’ll be better prepared to handle future assignments on your own.

*Please note that tutoring is available in selected MyLab products, and in those products you are eligible for one tutoring session of up to 30 minutes duration with your course. Additional hours can be purchased at reasonable rates.

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