Features

Help students think like business professionals

Mini Sims

Mini Sims put students in professional roles and give them the opportunity to apply course concepts and develop decision-making skills through real-world business challenges.

The simulations use each student’s decisions to create various scenario paths that help them understand the impact their decisions can have on an organization.

Learn more about Mini Sims

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Having trouble watching the video? View the transcript.

Help students study better

Dynamic Study Modules

Using the latest developments in cognitive science, Dynamic Study Modules help students study chapter topics by adapting to their performance in real time.

As a result, students build the confidence they need to deepen their understanding, participate meaningfully, and perform better — in and out of class.

Available on smartphones, tablets, and computers.

Cultivate student engagement and accountability 

Video Exercises

Videos Exercises are available for select chapter topics to help engage students and hold them accountable for their learning.

MediaShare for Business

With MediaShare for Business, instructors can choose from a curated library of topical videos with assessment. They can assign favorite YouTube clips or original content to help students understand why they are learning key concepts and how they will apply those in their career.

Learn more about MediaShare for Business

MediaShare for Business

Build students' quantitative marketing skills

Marketing Metrics Assignments

Marketing Metrics assignments let your students practice their marketing metrics and analytics skills, improving their understanding of the quantitative aspects of marketing.

Give every student a voice

Learning Catalytics™

With Learning Catalytics, you’ll hear from every student when it matters most.

You pose a variety of questions that help students recall ideas, apply concepts, and develop critical-thinking skills. Your students respond using their own smartphones, tablets, or laptops.

You can monitor responses with real-time analytics and find out what your students do — and don’t — understand. Then, you can adjust your teaching accordingly, and even facilitate peer-to-peer learning, helping students stay motivated and engaged.

Contact your rep to learn more.

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Link from your LMS to MyLab Marketing

Link from your LMS to MyLab Marketing

Learning Management System (LMS) Integration

You can now link from Blackboard Learn, Brightspace by D2L, Canvas, or Moodle to MyLab Marketing. Access assignments, rosters, and resources, and synchronize grades with your LMS gradebook.

For students, single sign-on provides access to all the personalized learning resources that make studying more efficient and effective.

Learn more about our LMS integration services

Additional Features

A powerful homework and test manager

A powerful homework and test manager lets you create, import, and manage online homework assignments, quizzes, and tests that are automatically graded. You can choose from a wide range of assignment options, including time limits, proctoring, and maximum number of attempts allowed. The bottom line: MyLab means less time grading and more time teaching.

Comprehensive online course content

Filled with a wealth of content that is tightly integrated with your textbook, MyLab lets you easily add, remove, or modify existing instructional material. You can also add your own course materials to suit the needs of your students or department. In short, MyLab lets you teach exactly as you'd like.

Robust gradebook tracking

The Gradebook offers an easy way for you and your students to see their performance in your course. Item Analysis lets you quickly see trends by analyzing details like the number of students who answered correctly/incorrectly, time on task, and more. And because it's correlated with the AACSB Standards, you can track students' progress toward outcomes that the organization has deemed important in preparing students to be leaders.

Easily scalable and shareable content

MyLab enables you to manage multiple class sections, and lets other instructors copy your settings so a standardized syllabus can be maintained across your department. Should you want to use the same MyLab course next semester, with the same customized settings, you can copy your existing course exactly — and even share it with other faculty members.

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