MyLab Marketing

Where world-class content meets dynamic learning

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Take learning further

MyLab® Marketing merges dynamic study tools with the content you rely on. Easily customize your course to add a personal touch.

With MyLab Marketing, students discover how to meet customer needs and deliver value in a changing marketing landscape. 

Channel your teaching style. Develop confident learners. It’s the power of MyLab.

Key features

Featured titles

Offer these titles and more through MyLab Marketing.

Trending Topics in Consumer Behavior

Learn about the many factors that affect our consumption choices (and non-choices), especially in the era of social media.

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10 Principles for Teaching Technology

An exploration of the principles for teaching technology-intensive marketing strategies.

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Webinars, blogs and more

Access live webinars, on-demand recordings and accounts of MyLab and its impact. 

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Let’s connect

You can count on your Pearson representative to help you find best-in-class solutions to ensure you’re achieving all your classroom goals. Connect with us to request a product demo, receive sample materials for your courses, and more.

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